How Top Creators Making 6-Figures with Digital Products

How Top Creators Making 6-Figures with Digital Products

Many people are making six-figure incomes by selling digital products online. The best part? Most of them started with little to no investment. Here are a few inspiring stories of successful digital product creators and how they built their businesses.

Here are six real examples of top creators making six-figure incomes with digital products, along with key takeaways on how they do it:

1. Sarah Titus – Printable Planners ($3M+ per year)

Sarah started selling printable planners on her website and Etsy. She built a strong brand and now earns millions annually.

✅ How She Does It:

• Focuses on high-demand planners for different needs (budget, schedule, goals).

• Uses Pinterest and SEO to drive traffic.

• Sells bundles to increase order value.

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2. Pat Flynn – Online Courses & Memberships ($200K+/month)

Pat Flynn, founder of Smart Passive Income, teaches entrepreneurship and podcasting through digital courses.

✅ How He Does It:

• Provides free, valuable content to build trust.

• Sells premium courses on Teachable.

• Offers membership programs for recurring revenue.

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3. Alex Tooby – Instagram Marketing Courses ($100K+ per year)

Alex built an Instagram-focused business selling courses on growing social media accounts.

✅ How She Does It:

• Grew her own Instagram to prove her expertise.

• Created step-by-step digital courses.

• Uses Instagram and email marketing for sales.

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4. Lisa Glanz – Procreate Brushes & Design Assets ($500K+ per year)

Lisa sells digital design assets like Procreate brushes and fonts on platforms like Creative Market and Etsy.

✅ How She Does It:

• Creates niche digital products for graphic designers.

• Leverages multiple marketplaces.

• Offers high-quality, unique designs with great previews.

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5. Shawn Coulter – Canva Templates ($20K+/month)

Shawn designs and sells Canva templates for business owners and influencers.

✅ How He Does It:

• Focuses on editable templates for branding and marketing.

• Uses TikTok & Instagram reels to showcase product benefits.

• Sells on Etsy, Gumroad, and his own website.

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6. Louise Henry – Tech Courses for Entrepreneurs ($50K+/month)

Louise sells digital courses teaching business owners how to use tech tools like Kajabi, Shopify, and ConvertKit to grow their online businesses.

✅ How She Does It:

• Solves a clear problem (tech overwhelm for entrepreneurs).

• Uses YouTube to offer free tutorials & attract customers.

• Runs an email funnel to sell premium courses.

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Key Takeaways from These Success Stories

1. Find a Profitable Niche: Choose a product that solves a problem or makes life easier for people.

2. Leverage Social Media: Use platforms like Instagram, Pinterest, TikTok, and YouTube to attract customers.

3. Offer High-Quality Products: Make sure your digital products are valuable and well-designed.

4. Stay Consistent: Success doesn’t happen overnight, but if you keep improving and marketing, you can build a profitable business.

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Key Takeaways to Start Your Own Digital Product Business

🔥 Pick a profitable niche – What problem can you solve?

🔥 Use social media for traffic – Pinterest, Instagram, TikTok, or YouTube work great.

🔥 Focus on passive income – Create once, sell repeatedly.

🔥 Bundle products – Offer more value to boost revenue.

🔥 Keep learning & improving – Success takes time, but persistence pays off!

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